Mariya Nurislamova is very best called the co-founder and CEO of Scentbird, the favored subscription provider billed as the “Netflix of perfume.” Over the years she has also introduced Deck of Scarlet, a direct-to-customer attractiveness manufacturer, and Drift, a scent-centered car accessory line.
Having said that, by night she transforms right into a spiritual Instructor, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is often Mariya,” that has amassed more than 102,000 subscribers and capabilities over 1,200 movies. Her spiritual messages Mix guided meditations, Electrical power channeling, and cosmic philosophy, attracting a substantial and engaged viewers.
Electronic Existence & Articles
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Focused on chakras, Vitality portals, therapeutic, and quantum manifestation.
Intuitive Q&A films: Open up, personalized interactions wherever she addresses viewers’ deepest concerns.
Limited-kind clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her approximated ~three hundred,000 followers across platforms.
Her cross-platform arrive at will make her a noteworthy voice in the trendy spirituality arena.
Entrepreneurial Journey
Whilst her spiritual identification thrives online, her founder persona is rooted in tangible enterprise achievements:
Scentbird (2014–current): A membership product giving above 800 fragrance options to ~seven hundred,000 subscribers in the U.S. and Canada, backed by YC and increasing more than $25 million in undertaking funding.
Deck of Scarlet: A elegance subscription palette introduced in 2018–19, collaborating with major influencers to provide curated makeup kits below $thirty just about every two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance alternatives to automobiles.
Her entrepreneurial increase has been broadly protected by business stores such as Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Convert in 2018
In 2018, Mariya experienced what she describes for a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Quickly soon after, she introduced her spirituality-focused content material throughout YouTube, Instagram, and TikTok.
Considering the fact that then, her content has delved into:
Residing in “the Matrix”, a simulated fact framework.
Healing by way of Power, such as promises like self-therapeutic most cancers or AIDS and processing miscarriage as being a karmic option.
Interstellar beings and ancestral karmic trauma—including associations of black hair or crooked tooth with deeper spiritual this means.
These substantial-assertion beliefs eventually collided with her public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual information started to conflict with her corporate picture. The Business of Trend claimed on subscribers, influencers, and in some cases interior mirrored brand names increasing alarms after exploring statements about Hitler to be a Trainer of “3D Earth warfare,” denials of condition, and crystal divination—all below Mariya’s actual title.
Noteworthy critics:
YouTuber Keya’s Earth and Zachary Michael said they’d no longer collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly identified as out her pseudoscientific statements and questioned the caliber of Scentbird’s assistance.
Despite the backlash, Mariya insists she keeps her identities distinctive and stands by her spiritual mission, unbowed by tension to eliminate articles .
Strengths & Strategic Merits
one. Genuine Twin Persona
Mariya’s blend of tech entrepreneurship and spiritual instructing is unusual among her friends. It offers:
An authentic own model that resonates with customers in search of further connections.
Diversified earnings streams across retreat gatherings ($one,111 to $a hundred twenty five,000) and private channeling sessions.
2. Scale & Affect
Small business advancement: Scentbird experiences forty five–50% YoY progress considering the fact that 2022, profitability since 2019, with annual revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners numerous 1000s of views per movie, building viral cultural existence.
3. Loyal Community
More than one,200 videos and consistent uploads have constructed a cult-like following of seekers open up to her Electrical power-centered and mystical choices.
Emerging Dangers & Identity Worries
Model Status Threat
Investors, employees, and prospects may well look at Mariya’s metaphysical claims as off-Placing, perhaps eroding model believe in.
Articles Moderation & Liability
Bold claims in wellness and spirituality may possibly invite social-System warnings, regulatory scrutiny, or debates more than ethical accountability in impact.
Stakeholder Confusion
Even with her assurances, buyers continue being mainly unaware of her spiritual id. Any perceived misalignment could pressure stakeholder self-assurance.
Path Forward: Navigating Twin Tracks
Clearer Boundaries
Mariya may compartmentalize her spiritual and company worlds extra correctly—keeping spiritual material on different platforms or beneath a pseudonym.
Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness aspects into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her much more ethereal material with evidenced-dependent steerage, she could expand her foundation though minimizing alienation.
Last Thoughts
Mariya Nurislamova stands in a exceptional intersection—wherever enterprise‑grade entrepreneurship satisfies spiritual authority. She has crafted a scalable, successful small business empire, even though capturing the imaginations of electronic-age spiritual seekers.
Nonetheless this very duality is her greatest asset and largest obstacle. The mystic as mariya nurislamova scentbird well as CEO co-exist in a single human being, creating friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will determine her upcoming legacy.
Will Scentbird keep on being a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will a single eclipse another?
This resonates as being a cautionary tale in our age of founder transparency: When beliefs are general public, ambition and authenticity stroll a fantastic line.
In a nutshell, Mariya Nurislamova is no ordinary CEO. She's a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of company and perception. Her following moves may possibly chart new territory—not just in fragrance, but in how business leaders condition their identities inside the electronic spiritual age.